Starbucks Essay Example | Topics and Well Written Essays - 500 words - 1

Starbucks - Essay characterThe aim of Starbucks includes providing fresh, high quality teas and coffee products, as well as creating a unique set out in our store by encouraging a positive, safe environment for all. The global customer keister of the company provides the opportunities of global expansion for the company wherein Starbucks can pursue the opportunities with it beyond the traditional store experiences for fling its customers new coffee products. Some of the examples of functional tactics of the company include ongoing expansion in the foreign markets, increase in product categories and growth in the distribution channels of the company which has helped Starbucks leverage its strong brand and build a retail store base. The strength of Starbucks is that over time it has act being a cash cow, generating high operating cash flows with consistent growth rates (Starbucks one-year Report). Due to the recession of the U.S. economy, customers in US have become price sensitiv e due to their income range, in particular students. Therefore, Starbucks utilize making our product quality better. It makes its products, atmosphere, and employees better than its surrounding competitors so that it can meet the unavoidably and ensure that it draws in multiple and diverse group of customers (Starbucks Annual Report).