Direct & e-Marketing Essay Example | Topics and Well Written Essays - 2500 words

Direct & e-Marketing - Essay ExampleStarting from the stage of ontogenesis of a personal line of credit plan to the actual operations of any venture, clients retain a pivotal brilliance in all activities. There atomic number 18 primarily three perspective of a business plan. matchless is from an entrepreneurs perspective, one is the venture capitalists or Financiers perspective and the third is customers perspective. It means a business should only be viable if it provides a crossroad or a service that can be of value to customer and can help in customers utility maximization.When designing a product or deciding virtually what services the business depart provide, customer segmentation is done to ensure that the right product is given(p) to right customers at the right time. All these efforts are made to ensure that more and more customers will be attracted towards an organizations go and a compulsory image can be built so that business can create good will in the market an d enjoy plus in sales.However, no businessperson can turn his eyes from attracting new customers and make up its customer base but this is in any case true that old or existing customers also hold a special place when it comes to increase sales and revenue generation. Research shows that old and existing customers are much more effective to increase sale for an organization. A very serious misunderstanding businesspersons use to shake up these days is that they think if soul becomes their customer, he or she will stay with them, their organization and their product, forever, which happens not to be the case in close of the circumstances. Slowly and gradually, they lose their customer base day by day and keep on inquire why the customers are not coming back to them or why they are leaving. Many reasons have come up for this loss in customer base. Customer loses his or her loyalty when he feels thatYour avering is unfair or unjustifiedThey have some problem or issue relevant t o your product or service which remains unsolved or un attendedThey have a better offer from your competitorHe simply feels that you have no care or attention towards your existing customers and he feels ignored. Customers repeat their purchases when they feel themselves loyal with your organization and associate themselves with your product. Still we see organizations come abouting most of their specie in attracting new customers and clients instead of maintaining good relationship with their existing clients to pursue them for repeat purchase. Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statisticsRepeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six times more to sell someaffair to a prospect than to sell that akin thing to a customer (Laura Lake, 2007). Building relationship with existing customer i s easy to do. The only thing organizations should keep in mind is to treat customers as a partner in their business and visualise the true worth of their customers. Businesses should focus on attracting new customers but at the same time station every effort to please their existing clients. It is necessary because existing clients are the source of a positive word of mouth. A positive word of mouth is the fastest and least costly source of marketing. race tend to believe someone, who has experience your product or s