Employee motivation and Incentives Coursework Example | Topics and Well Written Essays - 500 words

Employee motivation and Incentives - Coursework Example Positive recognition is another very important factor, if an employee comes up with a great solution to a problem, he should be rewarded and appreciated for his creativity, this will also make the organization competition and the other employees will also put their thinking caps on. The fourth and the last method is by providing stock options to the employees, they will not only work for the same organization but they will start going that extra mile to ensure their growth, these are some of the best ways to hold on to employees who perform well in an organization. The most lucrative of all is the employee stock option, employees start working very hard after buying the shares of an organization and that organization grows by leaps and bounds. Part 2: The most common type of compensation is salary, almost every organization compensates its employees by paying them their salaries, organizations who think out of the box give their employees regular performance related bonuses which is the second type of compensation.

Business Essay Example | Topics and Well Written Essays - 4000 words - 1

Business - Essay Example This paper aims at analysing, identifying as well as evaluating the strategies that Ryanair pursues in order for it to maintain its market leadership position. The main focus will be on the strategic management practices that the airline’s management has developed and adopted over time to overcome market challenges as well as stiff competition from its closest rivals for example British Airways. Ryanair is an airline that was founded in 1985 and at its start it concentrated it travel from Waterford to London. The airline has come a long way since then and today it ranks one of the biggest carriers in Europe. The company’s growth is heavily attributed to the management’s decision from its onset to plough back its earnings in expansion programs that have reaped a great deal of benefits to date. In this regard it emerged to be the big airline it is today (Carol & Julian 2000). To elaborate further on its growth trend, the airline started operations with only one aircraft which had 15 seats. In 1986 the company added two more aircrafts and by 1987 it already had a jet aircraft that made it possible for the airline to expand on its route. The company grew rapidly from this time but in 1990 it made a massive loss due to heightened competition from British airways and Aer Lingus. This phenomenon caused the management to embark on a major restructuring exercise. This saw the airline branded as a low fares one; a stance that saw its tribulations turn round as the number of passengers increased enormously after the first low fares announcements. By 1992 passenger traffic had grown by 45 percent due to the steady policy of providing good service at low cost; this translated to 945,000 passengers (Charles & Gareth 2009). The 1990s were the years of steady growth where more and more routes in Europe has been conquered and airlines like British Airways were not in

The role of e.coli ESBL+ Literature review Example | Topics and Well Written Essays - 4500 words

The role of e.coli ESBL+ - Literature review Example According to Farrell et al during the period 1999-2000 approximately 1291 bacterial isolates causing UTI were collected from different centres in UK and the most prevalent organism was E. coli which was found to be amoxicillin resistant. Other organisms isolated from UK during this period also included cefruoxime resistant Enterococcus faecalis, Klebsiella pneumoniae and Proteus mirabilis. In UK most of the E. coli causing community acquired and nosocomial infections are CTX-M producing and its control has been a challenge for the clinicians in the past and the years to come. ESBLs may be of different types like TEM, CTX-M, OXA which includes many ESBLs differing in amino acid substitutions. Among the different ÃŽ ²-lactams available, carbapenems were used against ESBL because they are relatively resistant to hydrolysis by most of the ÃŽ ² lactamases. But, however with the advent of carbapenem resistant strains other alternatives like mecillinam and fosfomycin may be used to treat UTIs caused by ESBL producing E. coli with much success. One of the most common problems hovering human females is Urinary tract infection. The annual incidence of UTIs in women is 12 % with the percentage rising to 18.6 % in the case of females aging between 20-25 years. Approximately 40 % to 50 % of women experience UTIs at least once in their lifetime and of these 25-33% experience a recurrence within 6-12 months. Normally, the urinary tract is sterile but bacterial infection may arise from the perianal region leading to UTI. Pathogens in the bladder may remain dormant or irritations and other symptoms like increased frequency of urination associated with pain and burning sensation, presence of blood and/ or pus in urine, nausea and vomiting, cramps or pain in the lower abdomen, fever and malaise in children, strong urine stench, pain during sexual intercourse and increased urgency of urination. Asymptotic bacteriuria may be prevalent in 8% of the

Christianity and islam Coursework Example | Topics and Well Written Essays - 500 words

Christianity and islam - Coursework Example The dramatic increase in knowledge about other cultures and religions, and the establishment of economic and social histories of progress urged people to abandon their pagan and polytheistic beliefs, the worship of multiple deities for Divine Providence. Christianity, as a monotheistic religion, is based on the life and teachings of Jesus Christ. Christians believe that Jesus, also called Christ or Messiah (The Anointed One), is the son of God and the savior of humanity. They believe that Jesus Christ suffered, died on the cross, buried and resurrected from the dead to open heaven to those who believe in him and trust him for the salvation of their sins. The Bible is referred to as the word of God in which Christianity is based. Islam, on the other hand, is also a monotheistic religion in which its teachings are based on the Qu’ran, a verbatim word of Allah, the single incomparable God, and the prophet Muhammad’s demonstrations and real-life examples. The word Islam means â€Å"peace acquired by submission to the will of God† while Muslim means â€Å"one who submits to God.† Christianity and Islam are related because of a family likeness and certain similarities in theology. Aside from the fact that they are both born in the spiritual traditions of Abraham, their narratives feature many of the same figures, histories, places, beliefs and traditions. Christianity and Islam originated from one significant place: Jerusalem, the city of David and Christ. It became a very holy place for Muslims such as Mecca and Medina. As for the Christians, there is a continuous presence in Jerusalem since Jesus Christ was born. Christianity and Islam are both dominated by the concept of monotheism or the belief that only one God exists, though they are known in different names: God and Allah. The Islam’s theological belief that there is only one God is called the tawhÄ «d. Both religions believe that God is one, rules, reveals,

The citizens of Oceania Essay Example for Free

The citizens of Oceania Essay The citizens of Oceania live in a society where all of there actions are controlled. Telescreen is the technology they use to help achieve this control. Telescreen received and transmitted simultaneously; any sound that Winston or any other citizen make can be heard, and as long as they are within the field of vision they can also be seen. Telescreen is also constantly broadcasting media that they want the citizens to hear, all of which basically leads to the indoctrination of its citizens. Citizens of Oceania lives are just about completely controlled; there are alarms that wake up the office workers when its getting up time. Then theres the Physical Jerks were the citizens have to exercise and even have a look of grim enjoyment on this face which was expected. Their entire way of living is controlled, and they constantly have the idea that Big Brother is watching you instilled in their mind. Winston works for the Ministry of Truth party in the Department of Records. His job is to alter historical records. The party would simply go into the past and say that this or that event had never happened. There slogan was Who controls the past, controls the future: who controls the present controls the past. Winston had to make certain that all historical events correspond with the Partys beliefs at that time to ensure that whatever Big Brother claims was exact. It is all part of their way of controlling society. I believe that what Winston does for a living for the Ministry of Truth is appalling. There are situations when people do thing that are wrong but they really dont know any better. They are ignorant of the truth. Winston, however, is completely aware that what he does is not just. He even states how he unconsciously started writing during the Two Minutes Hate meeting, Down with Big Brother. He is completely aware of what he is doing and knows that its not right. I suppose, however, that he is sort of caught between a rock and a hard place. Newspeak affects communication of this society by restraining the societies vocabulary. This is simply another means of controlling the citizens of Oceania, and preventing them form committing a thoughtcrime. Citizens have to be extremely careful of the things that they say and this is simply a way of achieving that control. I dont believe that Newspeak could make thoughtcrime impossible though, although, they might be able to control what society is able to say and do I highly doubt that they would be able to actually completely control persons thoughts. Even Wilson thing about bring Big Brother down.

Labor Relations Project and Presentation Essay Example for Free

Labor Relations Project and Presentation Essay Labor Relations is a very delicate part of a business that should be properly reviewed and studied before implementing or changing a businesses conduct. Happy Trails is a medium-sized company that is trying to minimize cost to continue to serve its tenants with a cost effective service. Unfortunately cost has to be reviewed in all possible ways and strategies. We will be covering a few of the advantages and disadvantages of unionizing. A recommendation will be given to help guide Happy Trails. A review will also be conducted of the issues a union might raise during the organizing effort. The steps that should be covered by the LPN’s will also be presented. We will then present the labor practice that the LPN’s should avoid. We will then advise the independent living home management on what we feel they should do. We will cover the arguments and defense the hospital will rise to the unions organizing issues. Then we will take a look at what the company must do if they resist unionization. We will then see what unfair labor practices need to be avoided by management. We will finalize this paper by reviewing what activities Happy Trail management should and should not engage in. Advantages Disadvantages The advisement to unionize, or not, is a complicated stance. There are advantages and disadvantages on both sides of the decision. With a decision to unionize, the LPNs would be protected and guaranteed wages and certain work conditions. On the other hand, Unionizing immediately creates an adverse relationship between members and the employer sometimes out weighing the benefits. In the event that a group of employees has a community of interests coupled with concerns about their treatment as an employee by an employer for any reason, the employees have the right under the National Labor Relations Act (NLRA), (Bennett-Alexander Hartman, 2007). Recommendation In this case, the recommendation for the LPN’s would be to unionize. This would protect them from being over (or under) worked, insure that proper wages and entitlements were established, as well as make sure Happy Trails was not expecting or giving RN level care through the lesser qualified LPNs. Steps to Unionize For the group of LPN’s at Happy Trails, the first step would be to contact the local healthcare union representative mentioned in the overview. This would be a perfect starting resource for information, questions and answers. This is also the step in which the union should become clear about what issues are important and expected to be addressed by the collective bargaining. For the LPN’s at Happy Trails, their issues should be concentrated on wages, minimum hours worked, overtime terms, benefits, as well as clearly understanding the scope of their expected duties. Secondly, the LPN’s would need to decide to join an already established industry union, or to create a union of their own. In either case, a sufficient number of authorization cards (or petition signatures) must be acquired, and the union must be voted in during a union representation election, or by asking the employer to voluntarily recognize the union. The National Labor Relations Board supervises and the union election, and certifies the results (Bennett-Alexander Hartman, 2007). The last step is to win a strong union contract. The LPNs in this case would need to negotiate wages paid, overtime payment terms, benefits, and minimum expected hours worked. Any union is only as valuable as the contract agreed upon. Unfair Labor Practices that should be Avoided by the LPNs Generally, most unfair labor practices are committed by the union or the employer. The only unfair labor practice the LPNs should avoid is to not try to coerce their fellow workers to join the union. Should Happy Trails Oppose Unionization? Although unionization of groups like nurses is typically non-traditional, over the past 10 years there have been many registered nurses’ groups that have unionized across the country because of the demand for their employment and the shortage of nurses. Because of the need to have every American be able to afford healthcare, licensed practical nurses are in demand more because of their lower wages. Happy Trails should not oppose unionization. There are many other healthcare facilities in the area who are working with unions Happy Trails would benefit by negotiating with a union also. Because of the unhappy nurses at Happy Trails, trying to block unionization would probably be the worse step for the organization take. Employees may feel that management’s trying to manipulate them and this can decrease employee morale. The nurses may go to any of the other facilities to seek work and representation by the union for better working conditions. If Happy Trails loses more nurses, it may be hard to recruit new workers. Steps to Resist Unionization Tactics and strategies must be implemented in order to resist unionization. One strategy that has been used in the past is to hire consulting firms, also known as union busters (Bennett-Alexander Hartmann, 2007). These firms use methods that discourage employees from voting to have union representation. This strategy is a costly one and should only be used if basic steps are not working. One important step to avoiding unionization is through employee relations (Thomas Associates, 2009). Employee relations programs have the employees best interest in mind. An effective program will help employee/employer communication, which can help resolve any issues or dissatisfaction. If step one does not stop union organizing, the next step is to prevent the union from gaining employee support. Throughout this step the company should inform the LPNs of the cons of signing a union authorization card. If the employees are informed and feel valuable to the company they will be less likely to sign a union card. Information can be provided through meetings, letters, and bulletin boards. If an election campaign begins because 30 percent of employees signed cards, the next step is to resolve any employee issues and to legally convince employees that their best interests are served by rejecting the union. Happy Trails would need to build a strong campaign and reinforce the value of the existing benefits and the excellent working conditions. Arguments against Unionization by Happy Trails Arguments Happy Trails can use against unionization include the following: †¢ Funding the workers’ salary if a union exists †¢ Relationships between employee and employer may be threatened with a union †¢ Union dues paid by employees is taken from their paycheck †¢ The union cannot guarantee anything What unfair labor practices need to be avoided by management? a) Management should not try to control or interfere with union affairs. They should not try to get their favorite/certain candidate to be elected to the union office. b) Management should not discriminate against employees who join or is in favor of brining in a union. They should not discriminate against employees â€Å"who exercise their rights under the law (e.g., terminating, demoting, or giving poor working schedules to such employees).† (Bennett-Alexander Hartman, 2007, pg 666) c) Management should not interfere, threaten or restrain their employees from exercising their rights under the labor law legislation, for example, they should not tell employees that they are not allowed to have unions or they will be punished or terminated if they do bring a union). d) Management should not refuse to bargain with the union. And they should not refuse to bargain in good faith. †¢ Happy Trails’ management team may engage in any number of activities during the unionization. Which of the following would you advise? Explain why or why not? Activities during Unionization Promote LPNs, offer bonuses, and place some into leadership and management roles. Unionization can be a long process but is quite beneficial for the LPN’s. Unions are typically formed because employees are unhappy with their pay, working conditions, or poor benefits. For that reason the activity management should engage in is to actively promote LPN’s, offer bonuses, and place some into leadership and management roles. This is the best tactic to use and could benefit Happy Trails as well as the LPN’s. However, the company has to make sure the tactics do not interfere with the employees’ efforts to unionize. Raises and opportunities must be given to everyone, not just union supporters; otherwise the National Labor Relations Act (NLRA) could view the act as illegal and as unfair labor practices. As long as the employer bargains in good faith no law has been broken. Tell employees salary increases must cease to finance the collective bargaining agreement. This option is not viable therefore I do not recommend it. Utilizing scare tactics and threatening to cease salary increases will do more harm than good. Strikes could occur, which would have a negative impact on the company. The LPN’s shouldn’t feel like they are being punished for going with the union. Explain current employee benefits to the LPN’s, comparing them to union promises. Though this option is informative it is timely. There are cons to being in a union such as dues and possible strikes. Providing information to employees could sway their decision especially if they are not familiar with the union practices. However, overall the union has benefited employees, which is why this method could be more wasteful than effective. Most union members have better benefits and pay than non-union members. The LPN’s are aware of the superior wages and benefits other LPN’s in the areas have received therefore there is not much to explain. Threaten to close facility due to union campaign Being that Happy Trails is a health care facility, closing the facility would not be practical. It would also be considered discrimination against employees if they closed the facility down due to the union campaign. The NLRA does not allow discrimination against employees for participating in union activities. By staying open, they have the upper hand and it would give them more opportunity to explain the disadvantages of a union to their employees. Assist in circulation of antiunion petitions. During a unionizing campaign an employer cannot assist in antiunion petitions. Assisting in this activity could be considered interference by the employer. Participating in these activities is illegal and viewed as unfair labor practices. Counter union exaggerated claims on flyers. We recommend the management not to send the flyers with exaggerated counter offers to union claims. The management is not supposed to â€Å"promise wage increases or other benefits if employees don’t join the union.† (Bennett-Alexander Hartman, 2007, pg 673) And they are not supposed to e-mail, post or circulate any intimidating letters or leaflets (flyers). The management can however give pay raises or benefits, but they have to give them all across the boards, not only to the union supporters. However, this tactic is limited if the management decides to do this after the union has applied for the certificate or has given notice to the management to bargain its first agreement. Tell employees they do not need to talk to union organizers, that they may vote against the union, and that the independent living home does not welcome the union. We recommend the management to talk with the employees, and tell them that they have the option to join the union, but it’s not mandatory for them to join. They can also tell the employees that the independent living home does not welcome the union, but if the employees vote for the union, the management will follow the good faith bargaining agreement. Solicit employees to request the return of their authorization cards. We would recommend the management not to ask employees to return the authorization cards (badges) that mean you are letting them go. Employers can not threaten to fire, lay-off or terminate employees for supporting or joining a union. Tell employees they may be replaced if they vote for the union. We would recommend the management not to tell employees that they will be replaced if they vote for the union. That would mean the management is threatening the employees. Management can’t threaten to fire, lay-off or terminate employees for supporting or joining a union. Appeal to the employees to defeat the union. We would recommend the management to talk with the employees and tell them not to vote in favor of the union. The independent living home will do everything possible to raise the wages and benefits as much as possible if the union is defeated. The management has to be careful not to negatively influence the employees against the union. The management can also tell the employees, that if the union is organized, we will treat the collective bargaining process with full faith and not follow any unfair labor practices. The management also can state that we will follow exactly what the law requires. Statistics for union members in United States and California (Statistics, 2013): [pic] Conclusion When making huge changes that change an employees, benefits, pay, rights, and responsibilities it is very important and should be done very carefully. A company must remember how important these changes are to people and what issues could be created if the employees feel they are not being taken into consideration. When an employee feels violated they can go to extreme measure like becoming part of a union. A union can become a huge burden for a company and cost employees money. Many of the reasons why employees look at unions can usually be avoided and handled in house. Employees should also remember that a union cost money and they should search for a union that is worth their money. Unfortunately sometimes employees end up loosing more than winning when they become part of a union. If the people in the union are not doing their job and looking out for all employees then they might just be spending their money and not getting what they deserve. References: Bennett-Alexander, D. D., Hartman, L. P. (2007). Employment law for business (5th ed.). Boston, MA: McGraw-Hill. Ch. 14-Labor Law. Pg. 666 673. Labor Union Statistics. Retrieved on February 17, 2013. http://www.bls.gov/ro9/unionca.htm Thomas Associates (2009). Avoiding Unions. Retrieved February 18, 2013 from http://www.employersattorneys.com/employment-law/California-employer-how-to-

Dabur India Limited A Indian Consumer Goods Company Marketing Essay

Dabur India Limited A Indian Consumer Goods Company Marketing Essay Introduction: Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the by lanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. The founder, Dr.S.K.Burman, was a practicing allopathic doctor. At that time Malaria, Cholera and Plague were the common diseases. He was a physician who brought Ayurvedic medicines to the masses of Bengal. Initially established as a proprietary firm for the manufacture of chemicals and ayurvedic drugs it was later on 19th November 1930 incorporated as private limited company. Late Shri C.L.Burman, son of late Dr S.K. Burman and his son late Shri P.C.Burman in the name of Dr S.K.Burman Pvt.Ltd. to expand the operations by setting up production facilities at Garia and Narendrapur, West Bengal and Daburgram, Bihar. Dabur (Dr.S.K.Burman) Pvt. Ltd. was merged with Vidogum and Chemicals Ltd. w.e.f. 1st July1985 and the amalgamated company was renamed DABUR INDIA LIMITED. For the past 125 years, they have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through their comprehensive range of products, they cater to all consumers, in all age groups, across all social boundaries. And this legacy has helped them develop a bond of trust with the customers. VISION Dedicated to the health and well being of every house hold. Dabur is a company with a set of established business values, which direct its functioning as well as all its operations. The guiding forces for Dabur are the words of its founder, Dr.S. K. Burman, what is that life worth that cannot give comfort to others. The Company offers its customers, the products to suit their needs and give them good values for money. The company is committed to follow the ethical practices in doing business. At Dabur, nature acts as not only the source of raw materials but also an inspiration and the company is committed to product the ecological balance. Journey so far 1884 The Birth of Dabur 1972 The company shifts base to Delhi from Kolkata 1986 Registered as Public Limited Company 1994 Listed on the Bombay Stock Exchange 1998 Professional team inducted to run the company 2000 Crosses Rs. 1000 Crore Turnover 2003 Pharmaceutical Business de-merged to focus on core FMCG 2004 Profit exceeds Rs. 100 Crore 2005 Acquire Balsara strengthening Oral care provided entry into Homecare segment 2006 Dabur figures in Top 10 Great Places to Work 2007 Dabur ranked among Asias best under a Billion enterprises by Forbes 2008 Acquired Fem Care Pharma entering the mainstream Skin care segment 2009 Strong growth momentum continued in spite of general economic downturn. Also Dabur Red Toothpaste becomes Daburs 9th Billion Rupee brand. 2010 Touched US$4 billion market cap. Overseas acquisition, Hobi Group, Turkey to strengthen presence in MENA and adjacent regions. Dabur At-a-Glance: Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Their story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to their partners and stakeholders. Leading consumer goods company in India with a turnover of Rs. 3417 Crore (FY10) 3  major strategic business units (SBU) Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD) 3  Subsidiary Group companies Dabur International,  Fem Care Pharma and newu  and  8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA). 17 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries Wide and deep market penetration with  50 CF agents, more than 5000 distributors and over 2.8 million retail outlets all over India Dabur India Ltds manufacturing activities spanning various consumer products categories are carried out in 17 factories spread across India and abroad. Dabur has 11 manufacturing facilities in India, out of which two main units are at Baddi (Himachal Pradesh) and Pantnagar (Uttaranchal). Daburs Business Structure: Note: Percentage share in revenue based on FY10 Financials ; Femcare included in Consumer Care Division Consumer Care Division (CCD): Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, Home Care  Ã‚  Foods. Master brands: Dabur Ayurvedic healthcare products Vatika Premium hair care Hajmola   Tasty digestives Rà ©al Fruit juices beverages Fem Fairness bleaches skin care products 9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Rà ©al, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market   Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share. Vatika  Shampoo has been the fastest selling shampoo brand in India for three years in a row Hajmola tablets in command with 60% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every day Leader in herbal digestives with 90% market share Category-wise Share of CCD : Brand Overview: Consumer Care Categories: Hair Care: Hair Oil Shampoo Source: Value share-ACN June, 09 Value Share-ACN Mar, 10 Oral Care: Value Share-ACN March, 2010 Health Supplements: Value Share-ACN March, 2010 Foods: Company Est. Mar, 2010 for Fruit Juice category Skin Care: *Company estimates; Includes Fem skin care portfolio Digestives: Value Share-ACN March, 2010 Home Care: Value Share-ACN Mar,2010 for Aerosols category Consumer Health Division (CHD) Consumer Health Division (CHD) offers a range of  classical Ayurvedic medicines  and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats. Daburs Consumer Healthcare business is the Companys oldest business, and today has a growing portfolio of OTC products to address a variety of problems ranging from Womens Health to Baby Care and  Cough Cold to Rejuvenation. Has more than 300 products sold through prescriptions as well as over the counter Major categories in traditional formulations include: Asav Arishtas Ras Rasayanas Churnas Medicated Oils Proprietary Ayurvedic medicines developed by Dabur include: Nature Care Isabgol Madhuvaani Trifgol Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students   The Consumer Health Division, CHD witnessed a growth of 10.2% during the quarter led by ethical portfolio which grew by 14.5%. In OTC, Pudin Hara grew by 12.8%. The Pudin Hara portfolio has been extended by launching Pudin Hara Lemon Fizz in the acidity segment. International Business Division (IBD) International Business Division (IBD) caters to the health and personal care needs of customers across different international markets, spanning the Middle East, North West Africa, European Union and the US  with its brands Dabur Vatika   Growing at a CAGR of 33% in the last 6 years and contributes to about 20% of total sales Leveraging the Natural preference among local consumers to increase share in perosnal care categories Focus markets: GCC Egypt Nigeria Bangladesh Nepal US High level of localization of manufacturing and sales marketing World wise division of Dabur Daburs International business: The Companys key markets for international business are the Middle East, Africa, UK and South Asian geographies, with manufacturing plants located across regions. The Company also has a private label business in USA and UK, along with Guar gum exports, which takes place from its Indian plants. The Companys International Business Division recorded an impressive sales growth of 26.3% from Rs.477.0 crore in 2008-09 to Rs.602.5 crore in 2009-10, contributing to 18% of overall consolidated sales. The operating margins of the business improved significantly during the year reflecting the strength of the brands even though the external conditions were tough and the environment was plagued by recessionary trends, currency depreciations and demand contraction. Robust sales growth in international markets was possible due to: Strong Brand portfolio positioned on herbal and natural platform Aggressive new product launches and brand extensions Geographical expansion into new markets Strong Sales and Distribution network Strong manufacturing backbone and expansion of own manufacturing in key geographies Localised and efficient supply chain. Product Portfolio: The company has built strong and robust brand architecture with two mega brands for international business across all geographies Dabur and Vatika and most of its offerings are under either of these two brands. Dabur Amla: Dabur Amla franchise achieved a growth of 38% along with all the extensions. Basis Nielsen Retail Audit in KSA, Dabur Amla Hair Oil with a market share of 34.2% is the biggest brand in the hair oil segment. Dabur Amla Gold has market share of 6.8% while Dabur Amla Jasmine is at 5.1%. The Amla franchise has now been extended to the Hair Cream Category with the launch of Dabur Amla Hair Cream. It has become the fastest growing brand in the Hair Cream segment notching up sales of more than INR 13 Crore in first year of launch. Vatika: There has been a robust growth of 36% in the Vatika franchise which includes Vatika Enriched Hair Oil, Coconut Hair Oil, Hair Creams and Hamam Zaith. Vatika brand is now worth Rs.185 Cr built from a negligible base over the last four years in the Arab belt. There was a successful re- launch of Shampoos and Conditioners, launch of one more variant in Hamam Zaith and re-launch of Vatika Coconut Hair Oil. Light hair oil range of Vatika Hair oils registered 51% growth in MENA. Vatika Hair Cream is now an INR 64 Cr brand in MENA. Vatika Hair Cream gained 370 bps in market share and becoming 12.7% of the market in volume terms. It grew by 44% in volume terms over LY in a category that has remained flat. Vatika Hair Cream is now the no. 2 player in Modern Trade with a 15.6% volume mkt share despite aggressive competition from established brands. Vatika DermoViva a new sub- brand launched for the Personal Wash and Skin Care segment had its first launch in the Bar Soap category and has managed to create consumer equity in a category dominated by strong MNC players. FEM: The FEM brand was strengthened in the overseas markets through ATL and BTL inputs which saw the brand grow by 100% in just nine months of operation since the takeover. Daburs International Market: The key contributing markets/ regions to the International Business growth have been GCC, Egypt, Nigeria, Algeria, Morocco, Libya, Yemen, Syria and South Africa. GCC, the biggest market in the IBD and despite being a mature market, has registered a strong growth of 42% over last year fuelled by innovations and new product launches in the Hair Care, Personal Wash and Oral Care segments. Dabur Egypt Limited has witnessed another fantastic performance with 30% growth in sales. African Consumer Care, Nigeria has grown by 17% over last year in terms of local currency , aided by strong growth of Dabur Herbal Toothpaste and Dabur Herbal Gel in the Oral Care category. Asian Consumer Care, Pakistan has grown by 26% in revenue with Hajmola and Dabur Amla becoming the two strong brands for the region. Dabur International`s UK Branch has witnessed a 23% growth over previous year which has been the highest growth rate for this region in the last 8 years. Markets of North Africa, Levant and Yemen have witnessed an impressive performance with 49% growth over previous year. Asian Consumer Care, Bangladesh, registered a growth of 47% during the fiscal 2009-10. The growth has been led by increased distribution penetration and focussed brand approach. Dabur Nepal Pvt Limited which makes fruit juices and also caters to local consumer market in Nepal recorded impressive growth of 26% in its sales to the domestic market of Nepal. Dabur recently has bought Turkey-based personal care company Hobi Kozmetik Group in a deal at Rs. $ 69 million. The company, in a move to increase its presence across Middle East and North African region, has made the acquisition. Hobi Kozmetik is a market leader in the hair gel category with 35% market share. Companys products sold under Hobby and New Era brands in 35 countries. The transaction is expected to be completed by Q3 of FY11. Dabur, which is the biggest FMCG in India with large market capitalization, has huge investment and expansion plans as the company aims to expand its foreign sales. Exports from India: The company also exports guargum and private label oral care products from India. During the year 2009-10 the company recorded Guargum exports to the tune of Rs.43.3 crore as compared to Rs.48.3 crore in the previous year. The sales were lower due to poor global demand and recessionary environment. Exports to USA recorded impressive growth with sales increasing to Rs.38.4 Cr in 2009- 10 versus Rs.27.6 in 2008-09 reflecting a growth of 39% despite the recessionary environment in developed markets. The US sales comprise Private Label and Ethnic business. Key markets in USA and Europe contributed to the growth. Innovative product developments in Oral care private label- such as Pro-age, Sensitive and Herbal toothpastes were launched. Ethnic Sales in USA and Canada also performed well recording 80% growth albeit on a low base. Various new products were successfully launched in the market and penetration of mainstay Dabur products like Hair Oils and Chyawanprash into Canadian mainstream retail chains such as Walmart was achieved. Competitor Analysis: Category Daburs Share Main Competitors Fruit Juice 58% Real and Active Tropicanna Fruit Drinks (coolers) 1% Coolers Frooti And Maaza Hair oil Coconut base 6.4% Vatika HLL Shampoo Vatika 7.1% HLL and PG Hair care (overall) 27% HLL, PG and Himalaya Chyawanprash 64% Himani, Zhandu and Himalaya Honey 40% Himani, Hamdard and local Players Digestives 37% Paras and local players Competition: Market Cap. (Rs. cr.) Sales Turnover Net Profit Total Assets HUL 60,897.63 17,725.33 2,202.03 2,583.52 Dabur India 18,851.77 2,874.60 433.15 859.35 Godrej Consumer 12,917.72 1,267.88 248.12 839.87 Colgate 11,244.57 1,770.82 290.22 330.70 Godrej Ind 7,770.69 880.97 19.33 1,570.31 Marico 7,641.54 2,030.85 235.02 948.58 PG 7,169.93 904.46 179.76 440.02 Emami 6,891.49 1,006.86 165.40 878.42 Gillette India 5,953.64 852.48 137.10 490.89 Jyothy Labs 2,440.33 579.87 80.05 399.10 Source: moneycontrol.com BCG Analysis: Internation business division which promises high growth potential in Egypt, Nigeria, Pakistan, Banladesh, Nepal, US needs more investment. Price penetration is a key strategy for Cash Cows like Health supplements, Digestives and Home care. Dabur has adopted a strategy of premium pricing for its Dog category like Baby care. Vision 2010 The following are the principal features of the 2010 strategic plan:- Doubling of the sales figure from 2006 The new plan will focus on expansion, acquisition and innovation. Although Daburs international business has done well growing by almost 33% from Rs.602.5 crore in 2009-10, plans are to increase it by leaps and bounds. Growth will be achieved through international business, homecare, healthcare and foods. Southern markets will remain as a focus area to increase its revenue share to 15 per cent. After smoothly sailing through its previous plans, this vision seems possible. However, if Dabur could be more aggressive in its approach, it can achieve unprecedented results. To conclude, there are few recommendations which are as follows. Recommendations: Entering rural market: Dabur should target more towards the rural market and tier 2 and tier 3 cities. These markets have traditionally been loyal to Daburs ayurvedic range of personal products. Tapping the rising global demand of herbal and Ayurvedic products: New trends in the global market for the rising demand of herbal/ ayurvedic products are seen. This is the right time when Dabur should re launch itself as a key international player in the global arena. Targeting premium segment: In the domestic market, there is a huge scope for Dabur to launch niche/luxury segment products catering to specific target groups. Development of new markets for Products Services: New areas of growth are opened up for Dabur with the expansion into the new markets of Cambodia, Philippines, Belarus, Gambia and Bolivia. The sales and distribution structure should be strengthened in the key markets of Yemen, Syria, Kuwait, Malaysia and Tanzania. It can be done by appointing new distributors in CIS, Mozambique, Guinea and Rwanda etc Entering US Market: The Company is also trying to enter into the US Market where it is attempting to build a full fledged distribution channel. It will also be useful to mention that some of its products like Chyawanprash are selling in the US via indirect channels. But this task is going to be a herculean one since US laws are tough and the preferences of consumers also vary greatly than that of markets which are usually catered to by Dabur. Targeting South Africa: In Africa the company should look at countries like South Africa where it currently is not present. It already has a personal care plant in Egypt and a toothpaste plant in Nigeria. Dabur can do well in these markets because the profile and preferences of these consumers are very much like India. Focusing on Export: The focus should be to continue expanding the companys presence across geographies and to exploit the opportunities that exist in existing and potential segments. The company should continue to invest in brand building, manufacturing and human capital in order to maintain and improve the existing robust growth path.